Project Overview
HOOKD is a conceptual music collaboration app designed to connect singers, songwriters, rappers, producers, and musicians worldwide. Inspired by modern matchmaking platforms, the concept reimagines the discovery of creative collaborators in a way that is intuitive, social, and community-driven. The project explores how digital design, branding, and music culture can merge to create an engaging platform tailored to emerging and independent artists.
My Contributions
I developed the full brand identity for HOOKD in Adobe Illustrator, creating a bold and modern visual style that reflects the energy of music collaboration. The app prototype was designed in Figma to demonstrate user flow, layout, and interaction. To bring the concept to life beyond visuals, I also produced an original theme track, “Get Hookd,” in Logic Pro, reinforcing the app’s creative tone and immersive concept.
