Project Overview
SoundSuite Hotel is a conceptual boutique hotel website designed for music lovers, artists, and creatives, inspired by London’s creative culture and nightlife, particularly Shoreditch. The project explores how atmosphere, brand identity, and storytelling can be translated into a premium digital experience, focusing on strong visual hierarchy, immersive imagery, and a smooth, intuitive user journey across key pages including Home, About, Suites, Gallery, and Contact.
My Contributions
I developed the full visual concept and website design, including logo creation and brand assets in Adobe Illustrator, and designed and built the site in Webflow. Visual concepts and imagery were generated using Adobe Firefly AI to enhance mood and storytelling throughout the site. This self-initiated project was created as a portfolio concept to showcase my skills in web design, visual branding, and modern AI-assisted creative workflows.
